FGV foundation

Creative director

LOCATION: Rio de Janeiro and Sao Paulo, Brazil.

DURATION: Ongoing.

CLIENT: FGV, Communications Department and FGV Projects.

ROLE: As founder and creative director of ORB, I was in charge of leading the concept, editorial and design of the campaign.

TEAM: Sean Callen and Coca Albers: graphic design.

FGV is the most important think tank in Latin America and one of the top 30 in the world. It is the leading educational and research institution in Brazil focusing on economics, social sciences, international affairs, law and business.

Since 2010, ORB has conceived, designed and art directed the Foundation’s international communication campaign and branding. As part of the process, ORB has developed innovative annual reports and publications, websites, promotional videos, spatial branding, apps for smartphones and brand identity studies. ORB created an encompassing campaign and visual identity that includes all FGV’s schools, research centers and technical assistance units.