El MUSEU del Demá

museum Masterplan

LOCATION:  El Prat del Llobregat, Barcelona, Spain. Building designed by Carlos Ferrater.

DURATION: Permanent exhibition. Scheduled to open in 2022.

CLIENT: Fundesplai, Fundació Catalana de l’Esplai.

ROLE: I was the creative director for the concept, content and design of the masterplan for this new museum.

TEAM: Sean Callen: senior graphic design / Focketyn Del Rio Studio: space and exhibit design.

This new Museum of Tomorrow will be a new type of museum which will focus on values needed to imagine, think and create a sustainable and more equitable future. The museum will combine engaging and innovative sensorial, multimedia and hands-on activities to encourage visitors to interact and discuss relevant global and local issues affecting our planet.

The exhibition will take place in 3 floors; each floor will have a distinct conceptual and design identity and will address a key question: what are we doing to the planet and ourselves? what are we going to do? and how can we do it?.

The museum will be part of a larger campus devoted to education and training for new generations, which will include a university, multi-purpose space, hotel and auditorium.