Samsung d'light showcase

project manager

LOCATION: Seoul, South Korea. Samsung Headquarters.

DURATION: Ongoing. Opened in 2009.

ROLE: I worked closely with the client and the design team to develop the showroom program and also managed the project through the concept and development phases. I was the Project Manager for Ralph Appelbaum Associates.

Samsung wanted to create a new type of space that would show their products in new ways, shaping interactive and collective experiences and being at the center of new lifestyles. The new showcase occupies three floors of Samsung's headquarters.

One floor is devoted to Samsung's values; another encouraging collective large-scale interactive experiences; and the last one would focus on essential aspects of lifestyle and daily life.

Space featuring products for our daily life.

Space featuring lifestyle-related products.

Sensorial audio wall to listen and create sounds from different audio devices.

Message floor encourages visitors to use computers to share thoughts and ideas.

Capture wall is a large canvas where visitors can use digital cameras to create their large-scale portraits.

Space devoted to Samsung's values.

Curtain wall receives information from different games and interactive devices played by visitors.