mobiglobe at AUTOSTAdT

director content and media / project manager

LOCATION: Wolfsburg, Germany. Autostadt.

DURATION: Permanen.t

ROLE: I was in charge of developing the experience, scripts and media storyboards. I also managed the project and liaise with specialists, client and producers. I was Director of Content and Media and Project Manager for Ralph Appelbaum Associates.

Autostadt is a unique attraction devoted to cars and their impact on society. It is a large area composed of outdoor and indoor spaces, a museum, car pavilions featuring the different Volkswagen brands, unique experiences and restaurants. We designed the experience for one of its main thematic pavilions, Azzurro.

We conceived an immersive theater inside a metaphoric media car. A synchronized film is projected onto the car's six “windows”. Visitors start by sitting at the center of the space in comfortable chairs and visit five different cities to explore the present and future of mobility and sustainability. Along the perimeter of the space, a set of interactive stations provide engaging information about the future of mobility around the world.

Autostadt's main hall with Azzurro pavilion.

Entrance to Azzurro pavilion.

A collective metaphoric media car with central seating.

Screens symbolize car windows where a synchronized audiovisual is projected.

Visitors sit down at the center of the space.

Swiveling chairs ensure that visitors can see the entire experience surrounding them.

At times, all screens show the same image.

But also they may show different footage creating different points of entry into the story.

Visitors can also walk outside of the experience and still see the interior experience.

Along the perimeter of the space, a series of graphics and interactive screens provide detailed information.

Visitors can gather information and data about mobility and sustainability from around the world.