MUSEUM OF TOMORROW

creative director

LOCATION: New York City.                                                                                                              New York Public Library, Astor Hall, New York, 2010.                                                               Museum of Modern Art (MoMA), Educational Center, New York, 2009.

DURATION: 1-day events.

CLIENT: ANCI, National Association of Italian Footwear Manufacturers.

ROLE: I was the Creative Director and worked closely with the team developing the concept and design for the installation and also liaised with the MoMA and New York Public Library, client and fabricators.

TEAM: Caroline Brownell: graphic design; Carlos Mauricio Rodriguez: 3D design.

For ANCI, we designed two exhibitions for two different one-day events in New York. In 2009, we designed an exhibition at the MoMA that showcased the history of platform shoes in Italy. Original shoes from the 1920s through the 1970s were brought from Italian museums and placed in individual cases. The cases were placed in a perfect grid, resulting in an installation that occupied the entire space of the Educational Center, allowing visitors to meander through this unique shoe collection. This installation was a modular system designed to be easily assembled and dismantled for a cocktail and press event.

 In 2010, we created an experience around a central display of shoes designed by lead  Italian designers. To represent each of Italy’s four shoemaking regions, we designed four zones with glowing tables, media screens and seating.